Ads Launch Week · Five day challenge
Launch Your Own Meta Ads In 5 Days
Ads Launch Week is a five day online challenge where you build a Meta ads campaign for your own business, on the same message-first process Pareto Creative runs for paying clients. Join the waitlist to hear first when we open the doors.

Build, don’t study.
Each day ends with something finished: your message, your ad angles, your first ads, then a live campaign.
Help every day.
A daily live session where real accounts and real ads get reviewed on screen.
Yours when it’s done.
Everything is built in your account. No retainers, no lock-in, nothing hidden.
You’ve Spent Money on Meta Before. Where Did It Go?
A boosted post here, a burst of spend before a quiet month there. The reach looked healthy and the phone stayed quiet, so ads went back on the someday list while competitors kept showing up in your customers’ feeds.
Paying for clicks, not customers.
Most accounts we open are set up to buy traffic. Meta happily delivers clicks that never become enquiries.
Help you can’t bring yourself to trust.
One agency quote starts at more per month than your whole ad budget, and another provider cold-calling you looks, in the words of one owner, dodgy.
DIY that eats your evenings.
Eleven open tutorials, each saying something different, and real money riding on the guess.
Learn From People That Build Ad Systems for a Living
Most owners we meet have been burnt once, by a retainer that produced reports instead of customers or a DIY run that went nowhere. After that, every marketer sounds the same.
Pareto Creative is an ads agency run by Ilya and Alex, building messaging, ad campaigns and landing pages for service based businesses across legal, real estate, health, coaching and trades.
Ads Launch Week teaches the same message-first process clients pay thousands for, in the order we run it.
The ads that brought you to this page were built with the system taught inside the challenge.

In their words
Clients Don’t Only Praise the Results. They Praise the Process.
The process is what you’re learning during Ads Launch Week, so here’s what clients say about it, in their own words from public Google reviews.
The plan
Getting In Is the Easy Part
Ads Launch Week runs live a few times a year, and spots open to the waitlist before anyone else.
Join the waitlist.
Takes ten seconds, costs nothing, and puts you first in line.
Get first access.
When dates lock in, you hear before the public and get first access to tickets.
Build your campaign.
Five days, about an hour a day, and your campaign is live in your account by Friday.
What Changes Once Your Campaign Is Live
The week ends. The system keeps working.
Read results with confidence.
Fifteen minutes with coffee covers it: spend, cost per enquiry, click-through, frequency. You’ll know what good looks like for each.
Never run dry on ideas.
The angle grid you build on Day 2 keeps producing ad ideas for months after the week ends.
Spend without the guesswork.
With tracking built properly, you can see what each dollar brought back and put more behind what works.
The option between an agency and going it alone
The agency path
Monthly fees with no clear ceiling and campaigns you can’t see into.
The DIY path
Free tutorials that contradict each other and months of second-guessing.
Ads Launch Week
You build every part yourself, with experts checking your work daily, on one tested order of operations, with your questions answered live.
What matters is what you’re holding when the week ends: a campaign you understand and can run without us.
Be First in Line When Doors Open
Ads Launch Week runs a few times a year, and tickets open to the waitlist first. If sorting your ads out has been on the list all year, joining the waitlist is the ten second version of finally starting.
Free, no commitment
You hear dates before anyone else
Questions Owners Ask Before Joining
Anything else, ask in the daily sessions.